For individuals in the marketing field, Google AdWords may be a familiar tool used on a daily basis. For those who have not used or heard of Google AdWords, it is Google's advertising system that allows advertisers to bid on certain keywords which gets a company's clickable ad to appear on Google's search results page.
As the World's most popular search engine, it is a popular place for advertising. Company's realize that the traffic is consistent and potential or existing customers are using the search engine, so why not target them when they are looking for you or at least the product or service you offer? For example, if a user is searching for a hotel, and you are a hotel why would you not want to increase your display ranking in the results page or have a prominent ad displaying? This is where Google AdWords can work for you and match you up with customers looking for you.
Recently, Google AdWords revealed new innovations that will be rolling out in the next few months to help Google AdWords work harder for users. Some of those innovations include promoting of app installations for businesses, re-engaging app users, and increased conversion measurement. To read all about the new features you can view Google's AdWord blog at:
http://adwords.blogspot.com/
The blog was posted Tuesday, April 22, 2014 and is titled
Sharing the latest AdWords Innovations.
The power behind this search engine is appealing to marketers looking to target keywords and users looking for the keywords associated with their business.
What are your thoughts? Have you heard of or used Google AdWords before? Which browser is your browser of choice? Do you think Google AdWords is a smart use of advertising dollars for companies?
Google adwords has the potential to increase sales. However, would want to consider paying for as used in example hotel, if a hotel. I would add that if a hotel is in a certain city such as Chicago, New York City, Omaha, or state(s) if have a chain of hotels over a geographic area. It would probably not help to pay for word is, unless is part of business name or part of location or other identification. The cost and the number of customers would need to be kept track of to prevent spending money and not know if is successful or not. The browse use at times is windows, but occasionly use another browse. Some keywords can be really vague such as car, however a Ford car is specific and if can have too words together that can help make more successful. It could be a wise use of advertising dollars after research is done on if reach potential audience.
ReplyDeleteWhen I want to search anything on the internet, I am immediately drawn to Google because I can get the best results and always find what I am looking for. However, I have never used the Google Adwords application, but I think that this application can be very beneficial to companies who choose to use them. One of the major benefits of using Google Adwords is that a company can measure when they are starting to make an investment which means that the keywords are working. Even though companies are paying per click this is also a beneficial tool because it shows companies if the keywords are actually working and attracting customers. If the keywords are not working, companies have the chance to figure out different keywords that would help pull customers to their websites. Using Google Adwords can also save money for companies because rather than using a banner ad the company is paying per click. With a banner ad, many customers would just overlook them and go onto to something else. However, with Google Adwords companies can tell which keywords are working and fix them without spending a lot of money on it. Great post!
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