New Apps Changing the future of E-Marketing Stategies

Adobe unveiled a new set of Apps this week that is sure to change the e-marketing world. The new apps will allow companies to create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real-time.
According to Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe, "Developers can now create and deliver mobile apps while marketers manage, measure, and monetize the content, all from within Adobe Marketing Cloud."

Adobe Marketing Cloud will give more power to Marketers and allow for active mobile users to be targeted based on activity and location in real-time. New mobile capabilities include:

• App development made easy with PhoneGap Enterprise
  
• Content management for Digital Publishing Suite (DPS)
  
• Measurement of mobile marketing campaigns
  
• Support for Apple iBeacons
  
• Re-engagement of customers across mobile apps

Adobe Marketing Cloud includes a set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns.

Between Adobe Marketing Cloud and the other newly launched Adobe Target Premium, which offers A/B testing capabilities of in-app content and targeted experiences based on the users' location and life-cycle data the apps promise to change the e-marketing world for the better. With the unveiling of these new apps, Adobe has secured its top spot mobile app marketing world for the time being.

With this news, other e-marketing companies are left scrambling to create similar apps and technology in order to stay competitive and remain in business.  A launch of this kind with its robust technology threatens the amount of business other marketing firms will get or retain. The power within this app is bound to change the way businesses operate.

Do you think these apps will deliver and impact the e-marketing world based on its potential?

Here are some other links to learn more about Adobe's new apps:
PhoneGap Enterprise

Adobe Marketing Cloud

Adobe Drives Consistency Across Rich-Content Mobile Apps and Websites

Adobe Announces PhoneGap Enterprise for Mobile Development

Adobe Unveils Robust Set of Mobile App Development Solutions for Marketers

Adobe boosts its mobile marketing services with iBeacon support and easier management of apps

Marketing Overload

In a world that is constantly connected, people can feel overwhelmed quickly. Bombarded with likes, tweets, emails, and businesses encouraging customers to follow them here, there and everywhere can become too much to handle.

 So how do companies make sure their e-marketing campaigns and advertising are being effective, not overbearing?

• Target your Audience
  Knowing and understanding your audience is important to a businesses success, but even more important when entering the e-marketing environment. Technology has made it easier than ever for businesses to target their ads specifically to niche customers. Making marketing dollars go further and increase ROI.
• Advertise in the Right Places
  Understand where your customers can be found or even where they are looking for you. Often times consumers will turn to company websites or various social media sites to find out more about your business. Make sure you are present in the places both on and offline based on your target audiences' behavior.
• Be Consistent
  Consistency is key. If using multiple social media sites, a business website, etc. it is important for a consumer to be able to identify the business. Keeping the same look, feel, and engagement with customers allows a positive brand image to be built among visitors and customers. Take a bigger company like Nike for example. Nike has a consistent logo, slogan, and brand appropriate content on all social media sites. This eliminates confusion for customers who may be trying to find out what a company is all about or what the company can do for them.
• Engage Target Audience
  Make content in emails and on social media relevant and actionable. All emails should serve a purpose to subscribers. Do you want them to make a purchase? Provide them with promo codes or coupons that encourage them to visit your physical or online retail stores. Make it easy for the customer by providing direct links to the site or make it clear what action they should be taking. Posting content via social media that is motivating, relevant, or informative is a great way to get immediate feedback from customers and increase the amount of contacts or interactions a customer has with the company. Abusing the ability to be seen by customers by over-posting and filling the customers' news feed with irrelevant content can be seen as spam and reflect poorly on the business.
• Be Direct
  Keep interactions short and sweet. Customers are constantly on the move and receiving emails, posts, and tweets with information. Customers do not want to have their inbox filled with multiple emails each day from one company. Put the necessary information in an easy to read and concise format. If a customer wants to know more, provide links to additional content versus displaying too much information up front that may cause customers to pass up the entire email or post due to lack of time to sift through all of the information.

Quality or quantity is important to remember when establishing an e-marketing presence.  Customers can easily become overloaded by ads, emails, texts, tweets, etc. which is why companies should focus on the quality of their interactions with customers versus the number of interactions.

What companies abuse social media and which ones could improve their presence?